Evidence in practice: Meta-analysis

Evidence in practice: Meta-analysis

Each month, hundreds of medical products come to market and many are competing for sales in the same space. Most will come to market with data supporting their use over the current standard of care, but how credible and persuasive is the evidence? This makes the question of: “which products to provide and reimburse?” an extremely complex one for payers. Strengthening the evidence base of your product through meta-analysis could help push it to the front of the queue.

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Value-based healthcare

Value-based healthcare

The demands placed on healthcare providers and payers are rising. Each year, tens of thousands of medical products are launched into a market that is already saturated with both effective and cost-effective interventions. Few will demonstrate the value required to displace on-market products and achieve strong sales. How do you ensure your product has the value to make early market gains?

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Research with impact

Research-with-impact

Supporting evidence is essential for each product, but equally important is communicating that evidence to the relevant stakeholders. This is not only the responsibility of your marketing team, but also of the internal and external data teams that compile the evidence. Peer-reviewed journals, professional congresses, and expert meetings, where should evidence be communicated to make the biggest impact?

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Value-based healthcare

Value-based healthcare

The demands placed on healthcare providers and payers are rising. Each year, tens of thousands of medical products are launched into a market that is already saturated with both effective and cost-effective interventions. Few will demonstrate the value required to displace on-market products and achieve strong sales. How do you ensure your product has the value to make early market gains?

Read More

Research with impact

Research-with-impact

Supporting evidence is essential for each product, but equally important is communicating that evidence to the relevant stakeholders. This is not only the responsibility of your marketing team, but also of the internal and external data teams that compile the evidence. Peer-reviewed journals, professional congresses, and expert meetings, where should evidence be communicated to make the biggest impact?

Read More