Digital Health

digital-healthcare-small

Digitization of healthcare is here. It is clear that more and more healthcare-related products and services are moving online: Digital Health as it is known. Digital Health contains different sub-categories such as mHealth (mobile), eHealth (electronic), sensors, telemedicine, and telecare for example (Figure 1). Most healthcare companies are already developing or even marketing Digital Health solutions, so it is important to understand how these will interface with current data and healthcare regulations.

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The need for HTA specific to medical devices


The constant innovation in medical products can be both a blessing and a curse for healthcare systems. On the one hand, it is a key factor in improving patients’ lives, on the other hand, payers are confronted with justification for ever-increasing costs. To address this dichotomy, health technology assessment (HTA) has been widely established to evaluate innovative medical products and determine whether their implementation would be both beneficial and affordable. While the HTA process is generally well defined for pharmaceuticals, the methodology for the assessment of medical devices is underdeveloped.

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How value dossiers help provide a consistent, evidence-based message

Value-Dossier-newsletter


Are you using the best evidence to support your products value and price? Are your colleagues? To identify the strongest data and to keep everyone on message, a value dossier can be very advantageous. In brief, value dossiers are documents providing compilations of evidence to support the value of an intervention. Such value can be economic (e.g. cost-savings and cost-effectiveness), or patient outcomes (e.g. mortality, pain, and adverse events). The dossier can be written directly for provision to your customers or for use internally as a “product bible”.
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Visualization apps


If a picture is worth 1,000 words then an interactive picture is priceless. Having taken the time to develop a comprehensive health economic model, prepare the publication, and ready the marketing team – there is still the question of how to quickly and simply communicate your key messages. One approach is to distil the complex model down to an easy to digest web or tablet app. The example here gives a taste of exactly what can be achieved.

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Is cost-effective healthcare affordable?

21816458 - health care costs  stethoscope and money symbol for health care costs or medical insurance


“I need a model”! It is one of the most common starting points for a conversation with Coreva Scientific. Next follows the discussion of which type of model would make most sense given the business situation. Budget impact for commercial payers and insurers, cost-effectiveness for national providers. Now, though, the discussion is becoming less pertinent as the two systems converge towards… wanting both!

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Research with impact

Research-with-impact

Supporting evidence is essential for each product, but equally important is communicating that evidence to the relevant stakeholders. This is not only the responsibility of your marketing team, but also of the internal and external data teams that compile the evidence. Peer-reviewed journals, professional congresses, and expert meetings, where should evidence be communicated to make the biggest impact?

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Coreva Scientific: 2017 in review

Coreva-2017-review

Exceptional research quality and client satisfaction are our focus with each and every project. Over the course of 2017 we are proud to have worked on over 31 projects that covered 11 medical products and 10 countries. Evidence has been presented in 3 published manuscripts, 9 abstracts, 7 posters and congress presentations. Most important to us, though, was the 100% client satisfaction. Thank you for support, to find out more about our 2017 work please read on.

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Value-based healthcare

Value-based healthcare

The demands placed on healthcare providers and payers are rising. Each year, tens of thousands of medical products are launched into a market that is already saturated with both effective and cost-effective interventions. Few will demonstrate the value required to displace on-market products and achieve strong sales. How do you ensure your product has the value to make early market gains?

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Evidence in practice: Meta-analysis

Evidence in practice: Meta-analysis

Each month, hundreds of medical products come to market and many are competing for sales in the same space. Most will come to market with data supporting their use over the current standard of care, but how credible and persuasive is the evidence? This makes the question of: “which products to provide and reimburse?” an extremely complex one for payers. Strengthening the evidence base of your product through meta-analysis could help push it to the front of the queue.

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